Day 3

Attendance:
Haley Barrs
Brad Bostwick
Jamie Burns
Lindy Dugger
Kyle Dunaway
Allison Johnson
Hyong Ji (Julia) Kim
Allan Lansche
Hammy Mercer
Rejon Noah
Jeremy Rowland
Nicole Sanhamel
Steven Savage
Amber Stahl
Blake Williams

Today we started off by talking about possible product names. We decided on calling our product Insulend. Then we talked about where we would sell our product. We decided that we should make an online website where the product could be researched and purchased. We also thought that health care magazines should have advertisements for Insulend, along with the website. Health care providers should also sell the product and have the abilities to explain its usefulness to users.

Currently, the devices needed to maintain diabetes can be expensive and somewhat of a hassle to obtain. The refills for the tubs cost an average of around $1000 a year and this can be very expensive for patients, especially those without health insurance. Users also have to order products ahead of time because it takes about a month to receive them in the mail. One group member said she ran out of her product during Christmas time and was without it for about two whole months. Users need to plan out when they need to purchase more insulin tubes so they don’t run out in time of need.

We thought it would be important to prevent this so that a diabetes patient would never be without their medication. We also came up with the idea of a one-time injectable chip. This would be a tiny chip that would be able to detect the glucose and carbohydrate levels in a person’s body. It would also be able to create a proper diet and exercise plan uniquely designed for each person. It would tell the person how much exercise they could do without it being too stressful.

This chip would put everything into one place. It would be more convenient and assessable than the diabetes products today. Insulend would also be more efficient and user friendly for everyone. The website will be a membership website where the user will have a special access code they can find on the product after purchase. We don’t think everyone should be able to have access to this site. It would be named myinsulend.com and users could chat with each other about their usage and concerns with the product. We think it would be nice for them to have easy access to other diabetes patients so users don’t feel as alone.

We ended out group meeting talking about how we would advertise our product. We decided it would be best to advertise in hospital and health care magazines. One member also brought up the idea of putting inserts into similar packaged products. We also talked about the fact Insulend would notify the user and their doctor when fluid levels got too high or too low in the body. The doctor would also have on call availability to give the user advice and consolation in their time of need.

We decided this chip could be compatible with many different devices (with Bluetooth). It would also be in different shapes and colors for personalization.

Nicole